Russia in Wto free essay sample

Affaires Master of International Business Essay â€Å"Russian Federation in WTO: Advantages and disadvantages† Written by understudy Alexandra S. Gudimova MIB bunch Moscow 2013 Content Introduction3 Russian Federation in WTO: advantages4 Russian Federation in WTO: disadvantages6 Controversial issues8 Market access for merchandise †levy and quantity commitments8 Conclusion9 References11 Introduction Russian Federation a vital piece of the worldwide network. Characterizing the individual way of financial and political turn of events, of our nation anyway can't stay unapproachable from the procedures occurring around. The cutting edge world is directing its terms, and any State has the privilege to conclude whether to acknowledge them or not. What's more, if State takes, it must be genuinely or revised at the highlights of the turn of events. Russias promotion to the WTO, to which nation was going neither more nor under 18 years, is simply such a stage thinking about the essential circumstance of world financial procedures, Russia couldn't take them completely because of various national qualities. We will compose a custom exposition test on Russia in Wto or then again any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page What's more, Russian Federation on its approach to join the World Trade Organization confronted numerous impediments both political and monetary, and furthermore social issues. There was even an endeavor to hold a submission against the passage of Russia into the WTO; be that as it may, this endeavor has not succeeded. Thus, August 22, 2012 can be viewed as the beginning stage of another phase of improvement of the Russian Federation it turned into an official individual from the WTO one hundred and fifty 6th individual from the WTO (156-th). It got to on good standing. Among the Big Twenty Russian Federation entered the WTO the last. Nonetheless, these days the discussion regarding that matter doesn't stop. In this exposition I attempt to comprehend what sort of advantages our nation will pick up because of this move and will explain if there are any minuses of Russias promotion to the World Trade Organization. The World Trade Organization was built up in 1994 and is the replacement to the General Agreement on Tariffs and Trade (GATT), which, thus, has existed since 1947. These days  the association controls about 97% of world exchange. The primary destinations of the WTO are the progression of universal exchange, commitment to the monetary development in part nations and thus the expansion of government assistance of their residents. So as to settle on choices of such major issues reports have been created inside the structure and, obviously, their usage ought to be compulsory by all individuals from WTO. Without a doubt, Russias increase to the WTO isn't equivalent with its splendid financial future, in light of the fact that each procedure has both positive and negative sides. Russian Federation in WTO: preferences 1) Improving the picture of the nation as an equivalent member in world exchange. Diminishing boundaries to global exchange showcase. Free access to built up worldwide debate goals conspires in the field of exchange (there is extraordinary Commission for the settlement of questions in WTO). More open doors for Russian financial specialists to take an interest in the economies of the nations individuals from the WTO. 2) Increase in rivalry in the money related area subsequently it could be the decrease of advance rates for families and for little and medium-sized organizations. 3) The modernization of the national economy as per the prerequisites of the these days phase of improvement of exchange and financial relations. Numerous Russian makers will be compelled to give extraordinary consideration to the nature of their items so as to give it high seriousness else it will be difficult to enter the world market. 4) Reduction of expenses. Accordingly the quantity of imported merchandise will get less expensive (for example: medications, nourishments, garments, IT-items, and so on ). Certainly from this decrease will profit just buyers, anyway Russian makers may lose. There will be additionally a decrease in send out obligations, which will prompt the way that Russian fares will likewise increment. From that decrease will profit essentially characteristic asset businesses. Outside organizations will be increasingly dynamic in the Russian market and will upgrade rivalry. Subsequently Russian products will likewise get less expensive. 6) Entrance into the WTO is a significant advance for our nation. The Russian remote financial movement will turn out to be progressively unsurprising and stable. Therefore, it very well may be normal an expansion in the quantity of outside venture. Likewise, presumably, the ruble will turn out to be less unstable. 7) The straightforwardness of exchange laws of WTO individuals. Positively, it is consistently simpler to manufacture exchange and monetary relations with an away from of the places of the gatherings, with no traps. There will be a help for exchange and financial interests during the time spent appropriation of new enactment in the field of worldwide exchange. Autonomous specialists guarantee: * Accession to the WTO is certain for the Russian economy, as it accept the improvement of the speculation atmosphere in the nation and the likely fascination of the new innovations in the economy. The expansion in the volume of remote ventures because of Russias increase to the WTO could sum in any event a couple of percent of GDP, while the decrease of expenses under understandings (import and fare) will be just 430 billion rubles or 0.8% of GDP. Russia’s Accession of WTO Membership is additionally positive for the Russian spending plan, as per, gauges; the development of remote exchange will develop in the coming a very long time at around 10% yearly, so it tends to be very hopeful about the possibilities for the government financial plan and the state treasury pay development. The master accepts that the principle recipients of Russias increase to the WTO will be Iron industry (ferrous and non-ferrous metals), oil and gas enterprises, substance and buyer area and the vehicle part, and so on. The principle advantage of joining the WTO will be felt by exporters, as it will be simpler for them to work, since enrollment in the association wipes out the chance of the presentation of defensive obligations on sent out Russian items. This will assist with making increasingly productive fare situated ventures with high included worth, which will improve the structure of the Russian economy and will assist with lessening reliance on oil and gas sends out. Russian Federation in WTO: detriments 1)  Many Russian organizations will be not able to contend. Thus there will be lost positions; the quantity of jobless will increment. Especially genuine results will be in single-industry city, where on account of the liquidation of city-framing endeavor can emerge a social blast. 2) The decrease of import obligations could prompt the way that various merchandise would be unfruitful to create in Russia. The most serious hazard is for the horticultural segment (both harvest and domesticated animals). 3) Reduction of import obligations may negatively affect the local car industry the convergence of second-hand imported vehicles is an immediate danger to Russian automakers. (Model: The traditions obligation for import of trade-in vehicles, up to this point, was in excess of 40 000 Euros. After Russias increase to the WTO, it will fall by multiple occasions). 4) Reduction of fare obligations will prompt further spending shortage, which will be paid by the discharge of government bonds. This may prompt an expansion in open obligation, with all its further outcomes. 5) . The Russian economy will lose extensive adaptability in the remote exchange. For instance, Russia won't be capable so energetically secure our vehicle industry, which is currently in the nursery conditions, and in the midst of dry spell won't have the option to set a ban on rural items, as it was in 2010. It will be progressively hard for Russian Federation to dispose of reliance on crude materials. Free specialists guarantee: * Analysts contend that there are hardly any ventures in Russia which will pick up inconveniences of joining the WTO, yet for the most defenseless among them (specifically horticulture, creation of vehicles, apparatus, and light industry) it has had the option to get longer progress periods for 5-7 years. This will permit to these enterprises to get ready all the more viably for promotion to the WTO. These businesses will experience the ill effects of the way that there will be countless the all the more fascinating products to purchasers with regards to terms of the cost and quality, in like manner, some local organizations in these divisions will lose an enormous volume of deals, income and benefit because of expanded rivalry. * However, it is likely while breaking down the IRR (inside pace of return) of the undertaking to set up its own creation or to begin bringing in certain products; business visionaries arrive at the resolution that net import is all the more intriguing and beneficial. For this situation, none of the Russian ruble will get from this enrollment in WTO. There will be just misfortunes as the decrease of charges would execute household makers, which quickly causes the development of joblessness and social breakdown, and even a progressive circumstance. * What will happen to Russia can be seen by analyzing what has befallen different nations that joined the WTO, the economy of which were as ill-equipped as Russias. For instance, in the Ukraine, which joined the WTO in May 2008, came the emergency in vehicle industry (- 57% in 2009) and the decrease of certain segments of horticulture. For instance, there was the lessening in the creation of flour (- 10% in 2009 and - 13% in 2011. ), in pastry shop items (- 8% in 2009 and - 9% in 2011. ), in dairy productsâ (- 8% in 2009 and - 10% in 2011. ). Fell strongly the creation of meat, veal and pork (- 21% in 2009 and - 12% in 2011. ). Questionable issues notwithstanding positive and negative parts of Russias WTO promotion there are still some dubious issues. These incorporate the progressive vanishing of one-organization towns (single-industry city). An

Why Career Planning is Important With Expert Dorothy Tannahill-Moran

Why Career Planning is Important With Expert Dorothy Tannahill-Moran While utilizing on the web places of work are a significant segment to a balanced inquiry, it’s considerably increasingly significant that those chasing for new positions put time and vitality into proficient connections. Many occupation searchers don’t understand that systems administration is THE basic segment to their pursuit of employment and afterward neglect to do it or do it successfully, says vocation advancement master Dorothy Tannahill-Moran.â€Å"It’s critical to comprehend that you should sustain your system constantly, not exactly when you need something like a job,† she includes. â€Å"The saying that you have to plant a tree 20 years prior and not when you need it applies. On the off chance that you stand by to arrange when you are searching for an occupation, it in all likelihood isn’t going to work unreasonably well for you.†As far as where to organize, Dorothy suggests looking for individuals you share something for all inte nts and purpose with †in a perfect world through an expertly adjusted association, which should help all the more straightforwardly interface you to where you need to work. These individuals will recognize what openings exist.â€Å"Avoid ‘generic’ organizing gatherings, as they tend to not be a decent hotspot for growing your system. You don't share anything for all intents and purpose, and that is critical to shaping relationships,† she says.What do you believe are the most well-known slip-ups individuals make with regards to their careers?The first mix-up is to need arranging and to make immense, clearing suspicions about vocations. It is genuinely off base for an outcast to take a gander at an occupation and think what they see is the activity. Normally they just observe a little part of it, much like a chunk of ice. At the point when they at last get to that vocation, numerous individuals are in for an impolite awakening.Another genuinely regular error i s to not understand that the greatest way to profession achievement is the means by which well you communicate with others †your chief, the board, peers, and so forth. It’s called passionate knowledge. It very well may be scholarly, yet a major issue isn't acing, considerably less acknowledging you have to. We go to class to learn explicit things, however the one thing we’re left to make sense of all alone is delicate abilities. Next to no is really instructed to help individuals with this perspective. A few people make sense of it all alone; others falter along being deceived by their own absence of insight.What counsel do you have on utilizing on the web pursuits of employment to locate your next job†¦what are some best practices?A work up-and-comer can’t depend entirely on presented occupations on get a new line of work. They need to in any case interface with individuals inside the organizations they need to work in. You need to accept that the pos ted occupations are just a little portrayal of what really exists for accessible employments. That implies you would like to acquire referrals to individuals you can associate with and do enlightening meetings with.In terms of online quest for new employment, you have to guarantee your resume has watchwords explicit to the position you are looking for. Around 80 percent of most organizations utilize some type of candidate following framework, which implies your resume should be â€Å"computer friendly† so it very well may be found in the framework. Watchwords help the PC discover your resume when the recruiting individual is ready.How do you think online places of work can make the activity chasing process simpler for the two managers and occupation seekers?The places of work don’t simply have sets of expectations; they are a rich internet searcher that a vocation searcher can use to secure fitting positions. The activity searcher ought to have the option to look on a wide range of factors running from area, industry to work necessities. Some activity searchers tragically think they improve their odds by applying to employments they truly aren’t qualified for. Truth be told, they are burning through their time, as their resume will never be chosen because of absence of capabilities that the PC can look for.An manager needs to exploit conveying a wide range of data about the activity and the organization so as to permit contender to secure the position as well as to self-select in or out of the procedure. It’s significant for bosses to think not simply as far as the competitor stream in to them however that the stream is of profoundly qualified applicants. Some portion of that is giving enough data that a few people won't select to apply.What different instruments or assets do you suggest for individuals looking for another job?There are numerous acceptable profession locales with important data for work searcher. Profession Attracti on is probably the best site and offers great substance and projects particularly for work seekers.Can you offer a few dos and don’ts for successful networking?You should initially think about the other individual and what is essential to them. That implies you have to become acquainted with them. This will permit you to be a decent help and asset to the next individual. All connections exist because of correspondence, and if that isn’t set up, you can’t set any expectations for the relationship. Once more, there is a period part to connections. It takes time to meet individuals and structure a relationship, which implies you can’t hope to head off to some place and in a flash meet individuals who can assist you with getting a new line of work or new clients.Follow Dorothy on Facebook, LinkedIn and Twitter.

Methadone Harm Reduction Approach for Quitting Heroin

Methadone Harm Reduction Approach for Quitting Heroin Addiction Drug Use Heroin Print Methadone Harm Reduction Approach for Quitting Heroin By Elizabeth Hartney, BSc., MSc., MA, PhD Elizabeth Hartney, BSc, MSc, MA, PhD is a psychologist, professor, and Director of the Centre for Health Leadership and Research at Royal Roads University, Canada. Learn about our editorial policy Elizabeth Hartney, BSc., MSc., MA, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on November 09, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD on November 09, 2019 HOANG DINH NAM/Getty Images More in Addiction Drug Use Heroin Cocaine Marijuana Meth Ecstasy/MDMA Hallucinogens Opioids Prescription Medications Alcohol Use Addictive Behaviors Nicotine Use Coping and Recovery Methadone is a synthetic opioid  medication or drug, which is commonly prescribed as a treatment and harm reduction approach for opioid use disorder, in particular, to help people overcome heroin addiction. A powerful painkiller, methadone is also sometimes prescribed to treat severe pain. The main therapeutic effects of methadone are to reduce heroin withdrawal symptoms, prevent heroin and other opiates from producing euphoria and reduce pain perception.?? Methadone can appear as a tablet, powder, or liquid, and is typically administered as a measured oral dose in the form of a green syrup, or in a sweet orange or cherry flavored drink. Why Use Methadone? There are three main reasons that people who are addicted to heroin use methadoneâ€"to quit heroin, to cope with pain, and to reduce the harm caused by injecting heroin. As a treatment, methadone does not actually stop the opioid addiction; instead, it is a substitute for heroin. People who take methadone as prescribed are still addicted to opioids on a physical level, as the methadone blocks the opioid receptors in the brain that are usually blocked by heroin. This stops the craving that people feel for heroin when they have been taking it in large doses for a long time and prevents them from feeling ill from heroin withdrawal. Methadone for Pain Management Methadone can sometimes be prescribed for severe acute or chronic pain, such as the pain sometimes experienced by people suffering from cancer. Although there is a wide variety of other pain relief options, there are sometimes clinical reasons why methadone might be a good choice. Dealing With Underlying Problems As methadone is only working on a physical level to block out pain, unpleasant feelings, and cravings, it is only a partial treatment for heroin addiction. Methadone does not help address the cause of the underlying condition the person may have, and, although it can flatten emotion, it does not address the causes of the negative feelings the person might be experiencing, such as shame, fear, anger, or regret. Therefore, it is important that if you do decide to take methadone, that you also find a way in the longer term to address the emotions that may underlie your addiction. There are several ways to do this. One of the most common methods of addressing your emotional problems is by participating in a treatment program, once you are stabilized on methadone, and your life is reasonably settled and not chaotic. There are many therapeutic approaches which have been developed to treat the psychological symptoms of addiction, including cognitive behavioral therapy, emotion-focused therapy, family therapy, and couples therapy. Treatment can be provided in individual, one on one therapy sessions with a mental health professional, or in groups of people who are all at the same stage of treatment, and many effective treatment programs include both individual and group therapy, in either an outpatient, day program, or a live-in or residential treatment program. Another problem that can underlie heroin addiction is an untreated mental illness. Such common mental health issues may include depression, anxiety, attention deficit disorder, post-traumatic stress disorder, and schizophrenia. These conditions are all treatable through medication, psychotherapy, or a combination of the two, and can greatly improve the well-being of people who use heroin, and their ability to cope without drugs. Methadone as a Harm Reduction Approach Harm reduction approaches are ways of helping people who use drugs, such as heroin, without requiring them to quit the drug. Instead of focusing on treating the addiction, harm reduction focuses on minimizing the harm caused by the ways that people use drugs. These harms can be physical, psychological, or social. The physical harms that can occur from heroin use, particularly injection heroin use, are numerous. In particular, injecting a drug such as heroinâ€"especially on a daily basisâ€"can damage veins, and can even cause the veins to collapse. Injecting can also lead to the transmission of diseases, such as hepatitis and HIV, through sharing needles and equipment with other drug users. Re-using equipment, and injecting impure drugs can also lead to various kinds of infections and poisonings, which can be life-threatening. Another very real physical harm that can occur from heroin use is an overdose. Once a dose of heroin has been injected, the body has to cope with the effects of the drug on the body, which can potentially include life threatening slowing of the breathing to the point where the person falls unconscious. This is the most common way for heroin users to die from overdoses. Although overdoses can be reversed, using the drug naloxone, this is only possible if the person using heroin is given the drug by another person. In most cases, this will be done by a paramedic, if an ambulance is called on time, although naloxone can be administered by a fellow-user, friend, family member, or another first aider, if they have access to the drug. Unfortunately, if the person is using heroin alone, they are unable to call for help once they are unconscious, meaning the overdose can only be reversed if they are discovered in time. Because methadone is typically administered in oral form at a methadone clinic and is not usually injected, HIV transmission risk is reduced. Thus methadone is considered a form of harm reduction.?? Benefits Methadone has a longer duration than heroin, so it only needs to be taken once a day. This can be very helpful for people who have been taking many doses of heroin per day, making finding and injecting the next dose of heroin the main focus of daily activities. Because methadone levels out the high and the withdrawal of heroin, it is easier for people to get on with other aspects of their lives. Overall, people who are on methadone tend to be more successful in quitting heroin than those who do not have the medication. People who quit heroin without methadone are much more likely to relapse and have a higher risk of overdosing after a period of abstinence or lower daily dose. Methadone also appears to be relatively beneficial to reproductive health, compared to heroin. Research shows an improvement in the normalization of the menstrual cycles of women who have been negatively affected by heroin addiction.?? Men on methadone have fewer semen abnormalities than those on heroin.?? Drawbacks Although methadone maintenance helps thousands of people quit heroin, it is an addictive drug. The dependence on heroin or another opiate is simply transferred to a less problematic drug. Many people taking methadone do not like attending clinics for their daily dose. But when methadone is given to addicts for use at home, the risk of overdosing and/or selling the drug  illegally to purchase heroin increases. This is one example of the ongoing difficulty with trust between addicts and professionals who want to help themâ€"addiction seems to be such a powerful psychological force that people will often act against their own interests in order to get their drug of choice, even if it means selling the methadone that helps them quit. Methadone is not the only medication that can help you to quit heroin. Other options include buprenorphine. A Word From Verywell The decision to take methadone to help you to quit heroin is a personal one and depends on a number of factors, including how long you have been using heroin, how severe your addiction is, whether you have already tried to quit without methadone. It can also depend on whether you used heroin by smoking or by injection. In an ideal world, you would be able to quit heroin without worrying about relapsing and overdosing, and some people, especially those who only use heroin occasionally and in low doses, are able to do this. However, if you have been taking heroin on a regular basis, you may find it quite difficult to quit. Talk to your doctor about how to get help with the right prescription for you. And remember: Although methadone may help control the physical side of your addiction, in order to complete your recovery you will still probably need support to help with the psychological side of your addiction.

Essay on The advantages and disadvantages of probation and...

The advantages and disadvantages of probation and parole What is probation? Probation is a court order sentencing that consist of the defendant to either serve or complete the remaining sentence of imprisonment in a supervised community. The defendant that’s assigned to completing a probation sentence will be under supervision of an officer of the court; which are referred to as a Probation Officer. Probation is one of the most common criminal sentencing processes in the United States. A probation sentence generally allows most defendant to remain free in society while under supervision of their Probation Officer. Those who are court ordered to probation are given specific court orders such as, maintaining good behavior, paying a fine,†¦show more content†¦A defendant being granted the opportunity of being back in the community can bring some good to the community. The advantages and disadvantages can benefit the defendant and the government. One of the top advantages of releasing a defendant out on probation or parole woul d be lower cost. Low cost is considered an advantage because of the high cost of actually housing a defendant in a correctional facility because the government has to supply the inmates with food, clothing, beds, etc. According to Missouri statistics the cost of housing an inmate in the year of 2003 was $500 MILLION (EXCLUDING CAPITAL COSTS). Another advantage that come along the way of being released on probation or parole is the increase in employment. Defendants that are released on probation or parole are given the opportunity to work full-time jobs. With the jobs that are offered to them they will be able to support themselves and contribute to the government by paying taxes (Schmalleger pg.386). Restitution is another form of advantage for the probation and parole program. Restitution is state ordered program in which the defendant is required to repay money or to donate money to the victim of the crime that was committed or to society. Ordering a defendant to pay restitution also helps them gain some responsibility. It is believed that community support is also known as an advantage. Community support is beingShow MoreRelatedCommunity Supervision of Law Violators vs. Incarceration Essay1229 Words   |  5 PagesCommunity supervision of law violators can achieve similar advantages and prevent the disadvantages of incarceration. There are both advantages and disadvantages to community corrections and incarceration. I support community corrections because I believe it has more positives outcomes and less negative effects than incarceration. Community corrections have more advantages over incarceration and fewer disadvantages. Incarcerating people isn’t working that well and the biggest reason is the overcrowdingRead MoreExpanding Funding For Alternatives For Incarceration Essay1589 Words   |  7 Pagesbehavior or reinforce antisocial attitudes (Chen Shapiro, 2007). This is an important reason that first time offenders with non-violent history should be given community service not incarceration. The US prison population is made up of 35% of probation violators (Lawrence, 2008). The effect is non-violent offenders become educated by the long time offenders. Often time’s offenders are released knowing more about criminal activities than when he/she entered prison. Community service options areRead MoreJails and Prisons Comparison Essay1064 Words   |  5 Pagessentencing options apply to the criminal justice systems: probation or parole, short term confinement, intermediate sanctions, economic sanction s, imprisonment, and capital punishment (Seiter, 2008). 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Essay on Marriage Proposal in Pride and Prejudice

Marriage Proposal in Pride and Prejudice During Pride and Prejudice there are six examples of marriage proposals to consider. Throughout this essay I am going to be commenting on the proposals between Mr Darcy and Lizzie the first time, Mr Collins and Lizzie, Mr Collins and Charlotte as well as Mr Bingley and Jane, Wickham and Lydia and the second proposal of Mr Darcy to Lizzie. Whilst looking at these proposals I will also be analysing the aspects of Love, Money, the relative status and class and the views of others, which might have influence within these proposals. The first proposal I am going to analyse is Mr Darcy to Lizzie. Mr Darcy proposed to Lizzie in Kent at Mr Collins and Charlottes house when Lizzie was†¦show more content†¦Mr Darcy gets to a stage where he cant avoid his feelings for Lizzie anymore so he decides to act upon them because Lizzie is so beneath him he assumes that Lizzie will have no other option but to accept his proposal as he feels that she cant resist him as he has enough money and class to set her up for life. Mr Darcy says to Lizzie. In vain I have struggled. It will not do. My feelings for you cannot be repressed. You must allow me to tell you how ardently I admire and love you. However to Mr Darcys surprise Lizzie refuses his proposal as she will only marry for love and she doesnt love Mr Darcy and she also is outraged with Mr Darcy at the insults towards her family. Just before the proposal Lizzie also found out that Mr Darcy had separated her sister and her love, Mr Bingley by persuading him to move back to London, which infuriates Lizzie even more. Lizzie says to Mr Darcy. You are mistaken, Mr Darcy, if you suppose that he mode of your declaration affected me in any other way, than as it spared me the concern which I might have felt in refusing you, had you behaved in a more gentlemen like manner. This quotation showed how much Lizzie really despised him at that moment in time by questioning his gentlemen like manner, which was a big thing for men in those days. The second proposal I am going to look at is Mr Collins to Lizzie. Mr Collins proposed to Lizzie at Longbourne, the family estate. Mr Collins was aShow MoreRelatedMarriage Proposals in Jane Austens Pride and Prejudice Essay1128 Words   |  5 PagesMarriage Proposals in Jane Austens Pride and Prejudice Romance Versus Security. It is universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife. These are the words of Jane Austen, and like many people of her time, she believed very much in the importance of finding a wealthy husband for young women. 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This cannot be e xpounded more than within the very first line: ‘It is a truth universally acknowledged that a single man in possession of a good fortune must be in want of a wife’. Here, at the beginning of the novel, a definite, though somewhat sarcastic, statement introduces the main theme of the novel – marriage- and, possibly moreRead More Comparing Marriage Proposals from Mr. Collins and Mr. Darcy from Pride and Prejudice2623 Words   |  11 PagesComparing Marriage Proposals from Mr. Collins and Mr. Darcy from Pride and Prejudice The story of Pride and Prejudice revolves around a mother of five daughters, Mrs. Bennet, whose sole purpose is to marry off her daughters to suitable men. Jane is the eldest out of the Bennet sisters. Jane is the closest to Elizabeth from the rest of her sisters, this is because they stand on similar maturity levels, and Elizabeth is the second oldest. 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The literary work of Regency era author, Jane Austen, details such a balance, as it endeavors to convey Austen’s interpretation of true affection between couples of well-examined intrinsic morality. The characters of Fitzwilliam Darcy and Elizabeth Bennet in Jane Austen’s Pride and Prejudice contend with the moral vices of pride and prejudice as theyRead MorePride and Prejudice - Analytical Essay1023 Words à ‚  |  5 PagesAnalytical Essay: Pride Prejudice The progress between Elizabeth’s and Darcy’s relationship, in Jane Austen’s novel Pride and Prejudice (1813) illustrates and explores several the key themes in the novel. Their relationship highlights class expectations, pride and prejudice, and marriage, and how they play a major role in determining the course of their association. These are outlined through their first prejudiced dislike of each other when they first meet, the stronger feelings for ElizabethRead MorePride And Prejudice By Jane Austen1399 Words   |  6 PagesPride and Prejudice The novel Pride and Prejudice written by Jane Austen is a satirical depiction of the social life and atmosphere of eighteenth and nineteenth century England, which at the time was predominantly concerned with the courtship customs of the English gentry. The novel, through Austen’s ironic and subtle writing style, is far more than just a romantic comedy, since it skillfully addresses and combines the political, economic, philosophical and feminist themes of its periodRead More Pride and Prejudice by Jane Austen 1104 Words   |  5 PagesNineteenth Century Marriage From A Twenty-First Century Perspective In society today, some women may not even consider marrying. According to â€Å"The State of Our Unions,† there has been a decline in the marriage rate of over 50% from 1970-2010. However, during the eighteenth and nineteenth centuries, marriage was often one of the few choices for a woman’s occupation. Reading Pride and Prejudice by Jane Austen from the twenty-first century perspective might make some matters that are stressed in theRead MoreThe Austen Marriage1601 Words   |  7 PagesThe females in Pride and Prejudice have their moral values reflected in their marriage. They each have a predetermined standard – whether it is love or monetary gain, or superficial or complex – of what constitutes a marital relationship. According to Zimmerman, â€Å"the character from whose point of view much of the action is seen is Elizabeth† (67). She is either the one being married or is the one giving opinion on another’s marriage. Jane Austen utilize s Elizabeth as the crux of the plot’s movement

How Effective an Internet Advertisement Is, as a Persuasive Tool Free Essays

Science Communication Project How effective an Internet advertisement is, as a persuasive tool in impacting the mind of internet user of Varanasi This project is to get an overall view and exposure to the industry and its working environment. It enhances and boosts the morale of the researcher. Most of the program is meant for the personality development of the researcher and basic motive is to provide accessibility to practical knowledge and exposure to practical professional life. We will write a custom essay sample on How Effective an Internet Advertisement Is, as a Persuasive Tool or any similar topic only for you Order Now Therefore to make aware of real life in working situation, every Journalism and Mass communication student of BHU has to undergo research project as a class work activity under the proper guidance of professors and professional managers, which give him or her a better understanding of environment. This project is helpful in accounting for as experience, which would prove very beneficial to create a future endeavor. This is result of my hard work and deep involvement with the work allotted to me as for the academic purpose to fulfill the requirement of the Journalism and Mass communication student of BHU. In this project, which is given by the Professor Anurag Dave, I found the information about pulses of present scenario of the how effective an Internet advertisement is, as a persuasive tool in impacting the mind of internet user of Varanasi. And finally I hope that this report meet the given expectation and requirement. I have tried to draw some conclusion from my observation and have made suggestion and recommendation, which I think shall help the online advertisement companies in solving the problem highlighted by this study and also help in accomplishment of the organizational objective. Acknowledgement I Basant Deo Singh student of Banaras Hindu University, Varanasi would like to thank each and every person who has helped me in the completion of the project. This project has been an outcome of patient guidance of our project guide Dr. Anurag Dave, Assistant Professor and Dr Sisir Basu; Dr. Sobhna Narlekar Department of Journalism and Mass Communication who has helped me with each and every small details of the topic so that I could understand and go about compiling whatever understood. They were always there to short out complications and find easy solutions to them. I would take this occasion to give my special thanks to them. Without whom I would not have learned the practical application of the course we are studying. This report has had cooperation of my friends, class mates and my parents who gave us the most comfortable and friendly environment, which is necessary for a person to work freely and easily Last but not the least I would like to thank faculty at BHU who have always cheered me and boosted my confidence. Table of Contents Contents | Page no. | Chapter 1| | * Introduction| 1| * Statement of problem| 3| Aim| 4| * Objective| 4| | | Chapter 2| | * Methodology| 5| * Data gathering| 5| * Data analysis| 5| | | Chapter 3 – Findings| 6| | | Chapter 4 – Summary| 13| | | Chapter 5 – Conclusion and recommendation| 14| | | Chapter 6 – Bibliography| 15| * | | Chapter 7 – Annexure| –| | | CHAPTER – 1 Introduction The internet is the most liberating of all mass media developed to date. It is partic ipatory. It is not meant solely to push content, in one direction, to a captive audience, the way movies or traditional network television did. It provides the greatest array of entertainment and information, on any subject, with any degree of formality, on demand. It is the best and the most trusted source of commercial product information on cost, selection, availability, and suitability, using community content, professional reviews and peer reviews. One of the best channels for promoting brands, products and businesses is Internet advertising and it has evolved into one of the most explored new mediums available today. According to the Indian Revenue Service, the Internet has outperformed all other diverse media channels in terms of compound annual growth rate (CAGR), with figures reaching up to 37. 3 percent. This is much higher than the registered growth rate for terrestrial television, at 7. 1 percent CAGR, print media at 3. 7%, CAGR and cinema at only 3. 1% growth rate. The number of online users in the country is steadily growing. As of 2010, there are 81 million Internet users in India out of the 1. 17 billion total populations, for a 6. % penetration rate according to statistics from the International Telecommunication Union (ITU). These figures will continue to grow rapidly in the coming years as more operational Internet providers will open up shop and gain more subscribers. In India, the same as everywhere else, the cost for marketing in traditional forms of mass communication like television, radio and print are very cost-prohibitive in terms of the ratio of cost against market reach. In ternet marketing is much more cost-efficient as it does not cost usinesses that much to create websites, maintain opt-in lists, and other online advertising techniques. Traditional advertising media uses a shotgun hit-and-miss approach, while Internet marketing tools are aimed towards more targeted audiences. Internet marketing methods such as pay-per-click, pay-per-action and pay-per-play advertising can solicit response only from targeted audiences giving advertisers more cost effective advertising displays to market their products. Internet marketing uses more inter active tools that engage consumers in a more in-depth manner than traditional passive media. Potential customers can readily provide their comments and feedback, giving company’s real-time analysis as to what customers need in order to better align their marketing strategies. On top of that, Internet marketing tools have better and faster ways of measuring marketing statistics, giving them insights as to what would be more appealing to their targeted customers. Internet marketing is made more effective due to word-of-mouth or viral marketing, with much Internet marketing content easily shareable through various popular social networking sites in India such as Orkut, Facebook and Bharatstudent. Such online content can also be shared through blogs and video sharing sites, giving the potential of reaching a wider audience even more. In a report published by the Internet and Mobile Association of India, the average Indian user spends approximately 3. 5 hours a week, or 26 minutes a day, on the Internet and would spend 12% less time during the weekends. The study also reported that Indian women spend less time on the Internet than men and less so during the weekends. The report also indicates that activities on social networking sites peak by 12% on Fridays. A recent survey conducted by research companies in the advertising industry led to estimates that will place internet advertising revenues close to $428 billion in 2011, a big jump from last year’s $220 billion revenues. 21 percent of global Internet users now consider online advertising to be more relevant than traditional media such as radio, television, newspapers and magazines. According to a report from eMarketer, spending for online advertising in the United States rose by 13. 9 percent last year. Indian companies are now putting more confidence in internet advertising and many are ready to commit advertising dollars in this marketing channel for this year and in years to come. The rapid growth of the Internet in the nation as well as the growing popularity of social media networks are prompting commercial and business advertisers to expand their marketing initiatives to include Internet advertising – and take Indian businesses to a whole new level. According to Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. He said that the Internet shatters all forms of advertising. â€Å"The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed,† he writes. Pushing a message at a potential customer when it has not been requested and when the consumer is in the midst of something else on the net, will fail as a major revenue source for most internet sites. As respondent will neglect the advertisement made. Internet advertising will rapidly2 lose its value and its impact, for reasons that traditional way of advertisement cannot be used on net. Reason behind the study was to determine how internet user is benefited by internet advertisement and what they feel about the advertisement they are exposed on internet. Statement of the Problem Internet advertisement is evolved into one of the most explored new mediums available today and cheaper mode of promoting the product, the rapid growth as well as the growing popularity of social media networks, making business houses to use internet advertisement for promoting their product. It becomes necessary to study how internet users impacted from the advertisement they are exposed to, made by these business houses. Aim The study aims to find what features internet user look for, in the internet advertisement; how it can be more users friendly and which section of society (i. e. group of society on the basis of age, education etc. ) is interested on which type of internet advertisement. Objectives The objective of the study was to: * Determine group of society (i. e. on the basis of sex, age, education, income) interest in internet advertisement; * Trace the internet usage pattern of user; * Find how internet user respond to internet advertisement and * Find whether internet user trust on ad and feel secure to trade online. Limitations 1. The study is heterogeneous because internet usage of different people is different. 2. It is quite possible that, respondent may not answer honestly. 3. The study conducted on small population might not represent the actual problems ingrained in the society as a whole. 4. Only consumer perspective has been taken, view of advertiser has not been considered while doing the study. 5. Time and money was also the constraint. CHAPTER – 2 Methodology Design – The research is on the survey-based design. Reporting of Data – The data is in quantitative form. * VARIABLES – Divided into four section and each section have different sub-sections. Each section dealt with the variables of respective objectives. Section A – Deals in Demographic analysis of society Section B – Deals in internet usage pattern Section C – Deals with how users respond to internet ad Section D – Deals in trust and security on ad and online transaction pattern respectively * Sampling – The internet user is chosen by Purposive Sampling i. e. , Non-probability sampling method. 60 is the sample size; reason behind this is the shortage of time and other resources. * Instrument – Questionnaire is used as an instrument. RESPONDENTS – For this study, respondent was those who use internet. Person were taken from cyber cafe and randomly from public who use computer or laptop for surfing internet Chapter – 3 Findings and Discussion Section – A Demographic analysis of society on the basis: * Sex * Age * Education * Income The rea son behind asking questions related to sex, age, education and income is to support and give meaning to answer. We can now categories’ our question according to gender – male, female; age – under 20 or 20-30, 30-40, etc; education – primary, secondary, graduate or post graduate and income level (p. . )- under 20000, 20000-30000 etc. We found the below given details:- Sex| | | | * Male | 40| * Female| 20| Age| | | | * Under 20| 12| * 20-30| 24| * 30-40| 20| * 40-50| 2| * 51-60| 2| * Over 60| 0| Income/p. m. | | | * under 20000| 30| * 20001-40000| 20| * 40001-60000| 6| * 60001-80000| 4| | | Education| | | * 8| 2| * 8 _10| 4| * 11 12| 6| * Graduate| 30| * P. G. | 18| Evaluations of Section A From this section we can conclude, male are more internet friendly than female, mostly the person who fall under the age group of 20-30 followed by 31-40 age group use internet. I also observed that those who either pursuing or completed higher education find it easy to use internet. I have analyzed that graduate and post graduate person used to transact online. ******************************************************* Section – B This section tells about Internet using pattern of individual Online surfing| | | * everyday| 32| * once a week| 24| * once a month| 4| From 32 respondents who use to surf internet daily, among them 25 was male and rest 7 was female. So we can generalize that male are more habitual of et and so more exposed to online ad, Female was more in other two cases 10 and 3 respectively. Per session | | | * 1hr| 40| * 1-2 hr| 16| * 2| 4| People were asked about per sitting usage pattern of internet. Interesting fact was that most people who use to surf internet only do that for less than 2 hour on each turn. That means people of Varanasi only surf net for necessary or routine work and it is still not good medium for entertainment. ***** **************************************************** Section C This section will explore user’s response to internet ad. This section will give answer to our third objective. The basis of analyzing was made on: * Do you clicked online ad * Do you get information about the product through the ad * You clicked ad because of what reason * Seen ad and close the window * Online ad is most appropriate for which sector Have you ever Clicked online ad| | | | * Yes| 50| | * No| 10| | Used to get information about the product| | | * Rarely| 8| * Occasionally | 4| * Frequently| 0| * Often| 44| * Always| 4| You click ad because| | | * Entertaining| 10| * Educative| 30| * Attractive| 10| Informative| 40| * Never see an ad| 10| | | See ad close ad window| | | | * Rarely| | | * Occasionally | * | * Frequently 10| | | * Often 44 * Always 6 Online ad is most appropriate| | | | | Banking sector| | 16| Automobile| | 12| FMCG| | | 5| Education| | 25| Matrimonial| | 10| Non-banking financial sector| 10| Travel Related product| 8| Dinning| | | 4| News / Entertainment channel| 11| Telecommunication| | 4| | | | | | | | Evalu ation of Section C Mostly people surf internet for informative and educative purpose and that to on regular basis. (as 32 people from 60 use internet daily but less than hour) * Due to curiosity or for information people used to click ad as 44 out of 60 respondents said that they get useful information by clicking ad. * People use to close unwanted ad as soon as they see that ( as 44 respondent use to close the ad window as see pop up). * 24% educational ad was liked by people as from this we can also say people of Varanasi use to surf internet for some information and education and so young people are mostly the visitor of these sites. ******************************************************** Section – D This section will find whether internet users trust on online ad and feel secure to trade online. This section will give answer to our fourth and last objective. The basis for analysing was made on: * Purchased online * Which product you prefer to buy online * Ever got cheate d * Internet ad disturbs you while you are in middle of thing Have you ever Purchased or transacted online| | | * Yes| 16| * No| 44| Which product you prefer to transact online| | | * Banking| 16| Electroic items| 10| * Travel (railway Reservation)| 14| Ever got cheated| | | * Yes| 6| * No| 54| Internet ad disturb you| | | * Yes| 42| * No| 18| Evaluation of D Most of the respondent has never transacted online but 10% people transacted online and they used banking site to transact either for making payment, purchased railway ticket and also purchased items. 6 respondents said that their user id was hacked or used illegally by other. When asked that do the ad disturb them, they said ‘yes often’ when they are in the middle of work. Hence statement used and said by Prof. Eric Clemons, ‘â€Å"The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed†. Is true. CHAPTER 4 SUMMARY * This study was made on internet user who were enquired about their internet use and how they utilize internet ad. * From the study it is also clear that mostly young people are utilizing internet for longer period of time and for search of educative and informative purpose. * People like ad of banking, education, automobile. Online advertisement also disturbs people as they come in the middle of work and hence break concentration. CHAPTER 5 CONCLUSION AND RECOMMENDATION Pushing a message at a potential customer when it has not been requested and when the consumer is in the midst of something else on the net, will fail the purpose of ad. As respondent will neglect the advertisement made. So proper research should be done before advertising the product on net, ot herwise it will only work as disturbing ad to internet user. Bibliography In completion of this project I have taken the help of various texts being rovided by various books, magazine, journal and websites which I have listed below: * http://www. aef. com/on_campus/classroom/book_excerpts/data/154, * http://www. biztechreport. com/story/1173-internet-advertising-india * http://techcrunch. com/2009/03/22/why-advertising-is-failing-on-the-internet/ * http://econsultancy. com/us/blog/8693-five-online-advertising-trends-to-expect-in-2012 * http://en. wikipedia. org/wiki/Online_advertising * Magazine – Style machine editor Mr. Siddhart Pandey * Book – Salesmanship by Dr. C. N. Sontakki from Kalyani Publishers How to cite How Effective an Internet Advertisement Is, as a Persuasive Tool, Essays

How Effective an Internet Advertisement Is, as a Persuasive Tool Free Essays

Science Communication Project How effective an Internet advertisement is, as a persuasive tool in impacting the mind of internet user of Varanasi This project is to get an overall view and exposure to the industry and its working environment. It enhances and boosts the morale of the researcher. Most of the program is meant for the personality development of the researcher and basic motive is to provide accessibility to practical knowledge and exposure to practical professional life. We will write a custom essay sample on How Effective an Internet Advertisement Is, as a Persuasive Tool or any similar topic only for you Order Now Therefore to make aware of real life in working situation, every Journalism and Mass communication student of BHU has to undergo research project as a class work activity under the proper guidance of professors and professional managers, which give him or her a better understanding of environment. This project is helpful in accounting for as experience, which would prove very beneficial to create a future endeavor. This is result of my hard work and deep involvement with the work allotted to me as for the academic purpose to fulfill the requirement of the Journalism and Mass communication student of BHU. In this project, which is given by the Professor Anurag Dave, I found the information about pulses of present scenario of the how effective an Internet advertisement is, as a persuasive tool in impacting the mind of internet user of Varanasi. And finally I hope that this report meet the given expectation and requirement. I have tried to draw some conclusion from my observation and have made suggestion and recommendation, which I think shall help the online advertisement companies in solving the problem highlighted by this study and also help in accomplishment of the organizational objective. Acknowledgement I Basant Deo Singh student of Banaras Hindu University, Varanasi would like to thank each and every person who has helped me in the completion of the project. This project has been an outcome of patient guidance of our project guide Dr. Anurag Dave, Assistant Professor and Dr Sisir Basu; Dr. Sobhna Narlekar Department of Journalism and Mass Communication who has helped me with each and every small details of the topic so that I could understand and go about compiling whatever understood. They were always there to short out complications and find easy solutions to them. I would take this occasion to give my special thanks to them. Without whom I would not have learned the practical application of the course we are studying. This report has had cooperation of my friends, class mates and my parents who gave us the most comfortable and friendly environment, which is necessary for a person to work freely and easily Last but not the least I would like to thank faculty at BHU who have always cheered me and boosted my confidence. Table of Contents Contents | Page no. | Chapter 1| | * Introduction| 1| * Statement of problem| 3| Aim| 4| * Objective| 4| | | Chapter 2| | * Methodology| 5| * Data gathering| 5| * Data analysis| 5| | | Chapter 3 – Findings| 6| | | Chapter 4 – Summary| 13| | | Chapter 5 – Conclusion and recommendation| 14| | | Chapter 6 – Bibliography| 15| * | | Chapter 7 – Annexure| –| | | CHAPTER – 1 Introduction The internet is the most liberating of all mass media developed to date. It is partic ipatory. It is not meant solely to push content, in one direction, to a captive audience, the way movies or traditional network television did. It provides the greatest array of entertainment and information, on any subject, with any degree of formality, on demand. It is the best and the most trusted source of commercial product information on cost, selection, availability, and suitability, using community content, professional reviews and peer reviews. One of the best channels for promoting brands, products and businesses is Internet advertising and it has evolved into one of the most explored new mediums available today. According to the Indian Revenue Service, the Internet has outperformed all other diverse media channels in terms of compound annual growth rate (CAGR), with figures reaching up to 37. 3 percent. This is much higher than the registered growth rate for terrestrial television, at 7. 1 percent CAGR, print media at 3. 7%, CAGR and cinema at only 3. 1% growth rate. The number of online users in the country is steadily growing. As of 2010, there are 81 million Internet users in India out of the 1. 17 billion total populations, for a 6. % penetration rate according to statistics from the International Telecommunication Union (ITU). These figures will continue to grow rapidly in the coming years as more operational Internet providers will open up shop and gain more subscribers. In India, the same as everywhere else, the cost for marketing in traditional forms of mass communication like television, radio and print are very cost-prohibitive in terms of the ratio of cost against market reach. In ternet marketing is much more cost-efficient as it does not cost usinesses that much to create websites, maintain opt-in lists, and other online advertising techniques. Traditional advertising media uses a shotgun hit-and-miss approach, while Internet marketing tools are aimed towards more targeted audiences. Internet marketing methods such as pay-per-click, pay-per-action and pay-per-play advertising can solicit response only from targeted audiences giving advertisers more cost effective advertising displays to market their products. Internet marketing uses more inter active tools that engage consumers in a more in-depth manner than traditional passive media. Potential customers can readily provide their comments and feedback, giving company’s real-time analysis as to what customers need in order to better align their marketing strategies. On top of that, Internet marketing tools have better and faster ways of measuring marketing statistics, giving them insights as to what would be more appealing to their targeted customers. Internet marketing is made more effective due to word-of-mouth or viral marketing, with much Internet marketing content easily shareable through various popular social networking sites in India such as Orkut, Facebook and Bharatstudent. Such online content can also be shared through blogs and video sharing sites, giving the potential of reaching a wider audience even more. In a report published by the Internet and Mobile Association of India, the average Indian user spends approximately 3. 5 hours a week, or 26 minutes a day, on the Internet and would spend 12% less time during the weekends. The study also reported that Indian women spend less time on the Internet than men and less so during the weekends. The report also indicates that activities on social networking sites peak by 12% on Fridays. A recent survey conducted by research companies in the advertising industry led to estimates that will place internet advertising revenues close to $428 billion in 2011, a big jump from last year’s $220 billion revenues. 21 percent of global Internet users now consider online advertising to be more relevant than traditional media such as radio, television, newspapers and magazines. According to a report from eMarketer, spending for online advertising in the United States rose by 13. 9 percent last year. Indian companies are now putting more confidence in internet advertising and many are ready to commit advertising dollars in this marketing channel for this year and in years to come. The rapid growth of the Internet in the nation as well as the growing popularity of social media networks are prompting commercial and business advertisers to expand their marketing initiatives to include Internet advertising – and take Indian businesses to a whole new level. According to Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. He said that the Internet shatters all forms of advertising. â€Å"The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed,† he writes. Pushing a message at a potential customer when it has not been requested and when the consumer is in the midst of something else on the net, will fail as a major revenue source for most internet sites. As respondent will neglect the advertisement made. Internet advertising will rapidly2 lose its value and its impact, for reasons that traditional way of advertisement cannot be used on net. Reason behind the study was to determine how internet user is benefited by internet advertisement and what they feel about the advertisement they are exposed on internet. Statement of the Problem Internet advertisement is evolved into one of the most explored new mediums available today and cheaper mode of promoting the product, the rapid growth as well as the growing popularity of social media networks, making business houses to use internet advertisement for promoting their product. It becomes necessary to study how internet users impacted from the advertisement they are exposed to, made by these business houses. Aim The study aims to find what features internet user look for, in the internet advertisement; how it can be more users friendly and which section of society (i. e. group of society on the basis of age, education etc. ) is interested on which type of internet advertisement. Objectives The objective of the study was to: * Determine group of society (i. e. on the basis of sex, age, education, income) interest in internet advertisement; * Trace the internet usage pattern of user; * Find how internet user respond to internet advertisement and * Find whether internet user trust on ad and feel secure to trade online. Limitations 1. The study is heterogeneous because internet usage of different people is different. 2. It is quite possible that, respondent may not answer honestly. 3. The study conducted on small population might not represent the actual problems ingrained in the society as a whole. 4. Only consumer perspective has been taken, view of advertiser has not been considered while doing the study. 5. Time and money was also the constraint. CHAPTER – 2 Methodology Design – The research is on the survey-based design. Reporting of Data – The data is in quantitative form. * VARIABLES – Divided into four section and each section have different sub-sections. Each section dealt with the variables of respective objectives. Section A – Deals in Demographic analysis of society Section B – Deals in internet usage pattern Section C – Deals with how users respond to internet ad Section D – Deals in trust and security on ad and online transaction pattern respectively * Sampling – The internet user is chosen by Purposive Sampling i. e. , Non-probability sampling method. 60 is the sample size; reason behind this is the shortage of time and other resources. * Instrument – Questionnaire is used as an instrument. RESPONDENTS – For this study, respondent was those who use internet. Person were taken from cyber cafe and randomly from public who use computer or laptop for surfing internet Chapter – 3 Findings and Discussion Section – A Demographic analysis of society on the basis: * Sex * Age * Education * Income The rea son behind asking questions related to sex, age, education and income is to support and give meaning to answer. We can now categories’ our question according to gender – male, female; age – under 20 or 20-30, 30-40, etc; education – primary, secondary, graduate or post graduate and income level (p. . )- under 20000, 20000-30000 etc. We found the below given details:- Sex| | | | * Male | 40| * Female| 20| Age| | | | * Under 20| 12| * 20-30| 24| * 30-40| 20| * 40-50| 2| * 51-60| 2| * Over 60| 0| Income/p. m. | | | * under 20000| 30| * 20001-40000| 20| * 40001-60000| 6| * 60001-80000| 4| | | Education| | | * 8| 2| * 8 _10| 4| * 11 12| 6| * Graduate| 30| * P. G. | 18| Evaluations of Section A From this section we can conclude, male are more internet friendly than female, mostly the person who fall under the age group of 20-30 followed by 31-40 age group use internet. I also observed that those who either pursuing or completed higher education find it easy to use internet. I have analyzed that graduate and post graduate person used to transact online. ******************************************************* Section – B This section tells about Internet using pattern of individual Online surfing| | | * everyday| 32| * once a week| 24| * once a month| 4| From 32 respondents who use to surf internet daily, among them 25 was male and rest 7 was female. So we can generalize that male are more habitual of et and so more exposed to online ad, Female was more in other two cases 10 and 3 respectively. Per session | | | * 1hr| 40| * 1-2 hr| 16| * 2| 4| People were asked about per sitting usage pattern of internet. Interesting fact was that most people who use to surf internet only do that for less than 2 hour on each turn. That means people of Varanasi only surf net for necessary or routine work and it is still not good medium for entertainment. ***** **************************************************** Section C This section will explore user’s response to internet ad. This section will give answer to our third objective. The basis of analyzing was made on: * Do you clicked online ad * Do you get information about the product through the ad * You clicked ad because of what reason * Seen ad and close the window * Online ad is most appropriate for which sector Have you ever Clicked online ad| | | | * Yes| 50| | * No| 10| | Used to get information about the product| | | * Rarely| 8| * Occasionally | 4| * Frequently| 0| * Often| 44| * Always| 4| You click ad because| | | * Entertaining| 10| * Educative| 30| * Attractive| 10| Informative| 40| * Never see an ad| 10| | | See ad close ad window| | | | * Rarely| | | * Occasionally | * | * Frequently 10| | | * Often 44 * Always 6 Online ad is most appropriate| | | | | Banking sector| | 16| Automobile| | 12| FMCG| | | 5| Education| | 25| Matrimonial| | 10| Non-banking financial sector| 10| Travel Related product| 8| Dinning| | | 4| News / Entertainment channel| 11| Telecommunication| | 4| | | | | | | | Evalu ation of Section C Mostly people surf internet for informative and educative purpose and that to on regular basis. (as 32 people from 60 use internet daily but less than hour) * Due to curiosity or for information people used to click ad as 44 out of 60 respondents said that they get useful information by clicking ad. * People use to close unwanted ad as soon as they see that ( as 44 respondent use to close the ad window as see pop up). * 24% educational ad was liked by people as from this we can also say people of Varanasi use to surf internet for some information and education and so young people are mostly the visitor of these sites. ******************************************************** Section – D This section will find whether internet users trust on online ad and feel secure to trade online. This section will give answer to our fourth and last objective. The basis for analysing was made on: * Purchased online * Which product you prefer to buy online * Ever got cheate d * Internet ad disturbs you while you are in middle of thing Have you ever Purchased or transacted online| | | * Yes| 16| * No| 44| Which product you prefer to transact online| | | * Banking| 16| Electroic items| 10| * Travel (railway Reservation)| 14| Ever got cheated| | | * Yes| 6| * No| 54| Internet ad disturb you| | | * Yes| 42| * No| 18| Evaluation of D Most of the respondent has never transacted online but 10% people transacted online and they used banking site to transact either for making payment, purchased railway ticket and also purchased items. 6 respondents said that their user id was hacked or used illegally by other. When asked that do the ad disturb them, they said ‘yes often’ when they are in the middle of work. Hence statement used and said by Prof. Eric Clemons, ‘â€Å"The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed†. Is true. CHAPTER 4 SUMMARY * This study was made on internet user who were enquired about their internet use and how they utilize internet ad. * From the study it is also clear that mostly young people are utilizing internet for longer period of time and for search of educative and informative purpose. * People like ad of banking, education, automobile. Online advertisement also disturbs people as they come in the middle of work and hence break concentration. CHAPTER 5 CONCLUSION AND RECOMMENDATION Pushing a message at a potential customer when it has not been requested and when the consumer is in the midst of something else on the net, will fail the purpose of ad. As respondent will neglect the advertisement made. So proper research should be done before advertising the product on net, ot herwise it will only work as disturbing ad to internet user. Bibliography In completion of this project I have taken the help of various texts being rovided by various books, magazine, journal and websites which I have listed below: * http://www. aef. com/on_campus/classroom/book_excerpts/data/154, * http://www. biztechreport. com/story/1173-internet-advertising-india * http://techcrunch. com/2009/03/22/why-advertising-is-failing-on-the-internet/ * http://econsultancy. com/us/blog/8693-five-online-advertising-trends-to-expect-in-2012 * http://en. wikipedia. org/wiki/Online_advertising * Magazine – Style machine editor Mr. Siddhart Pandey * Book – Salesmanship by Dr. C. N. Sontakki from Kalyani Publishers How to cite How Effective an Internet Advertisement Is, as a Persuasive Tool, Essays

Definition of Community Organizing free essay sample

List down at least 5 definitions of CO based on your literature search a. Community organizing Is the process of building power that includes people with a problem In defining their community, defining the problems that they wish to address, the solutions they wish to pursue, and the methods they will use to accomplish their solutions (Susan, Stall Stocker, 1997). B. Community organizing Is social work concentrating upon the organized development of community social welfare through coordination of public and private agencies(Merrier;Webster, 2013) c.Community organizing is a process by which people are brought together to act in common self-interest (Community Organizing, 2007). D. Community organizing is a systematic problem-identification, problem-solving process whereby the community is enabled to: analyze its problems and set priorities, identify needs and prioritize them, identify ways and resources to solve these problems and act collectively to shovel these problems (DOD). . Community Organizing is a social development approach that aims to transform the apathetic, individualistic and voiceless poor Into dynamic, participatory and politically responsive community (Community Organizing, 2008). We will write a custom essay sample on Definition of Community Organizing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 2. Which of the definitions do you find most appropriate to your course (I. E. CNN)? Why?I think the most appropriate definition of community organizing to my course, community nutrition, Is the definition given by the department of health. Letting the community engage and participate In the Identification of their own nutritional problems Is basis of nutritionist in making programs for the community. The nutritionist is simple the facilitator to the community as they identify problems and eventually solve them collectively.

The Bell Jar Review Essay Example

The Bell Jar Review Paper Essay on The Bell Jar Definitely in the presence of variants: Sylvia Plath Sylvia Plath and -poetessa-writer should make an unequivocal choice of poet Sylvia Plath I do not want to say that it did not know how prose .no.. There is something in this book, forcing you to read, although with a slightly pronounced but still interested. However, the book clearly, though based on personal emotions of the author, We will write a custom essay sample on The Bell Jar Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Bell Jar Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Bell Jar Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer but certainly could not display even a part of that same palette, who creates her -Silvii in the shower and that unrestrained breaks in her poems. The book is written in first person, tells the story of the time. when the heroine was writing a thesis on Joyce and listen to courses on Dostoevsky and Tolstoy. suicidal Sylvia IME were yet to discover muzhem- famous poet Ted Hughes, in fact she puts them in his novel The Bell Jar ». What do I expect? Expected, I actually what Sylvias soul will turn inside out just as turning over their F.M characters. There is a strong idea of ​​the book, forcing the experience, but full of naked, full revelation I did not see The story quietly melancholic, but of anguish, who is in her poems, there After reading, I.. yet convinced that there is something inherent in the us originally. there is something priobretennoe.A there is something developed by us. All the same, I may be wrong, the reason for my being wrong can is merely the absence of facts, it seems to me that Sylvia was one of those artists, ostrochuvstvuyuschih natures are partly themselves is wound, and partly because of his painful sensitivity is simply not adaptable to the existence on the earth as a whole. About her childhood, she says nothing, but his father died young, was raised by her mother. There was an early attempt suicide, further treatment in a psychiatric clinic. Apparently, this clinic also postponed its further imprint on the fate of the Sylvia Plath. A very stay in the clinic is partially displayed in the novel. It is a pity, a very beautiful girl was and talented girl, and the desire to die in life still embodied, though it is already a fact of biography, In general, if pokapat biography of Ted Hughes and Sylvia Platform for there is simply a life full of tragedy. Ted Hughes simply attracted tragedy, and unfortunately, it could not affect the offspring. If you are interested, give the link I was just shocked

Shelby Sun Tanning and Skin Essay

Shelby Sun Tanning and Skin Essay Shelby: Sun Tanning and Skin Essay Did you know more than 3.5 million skin cancers in over two million people are diagnosed annually (Polsky, 2012)? It has been found that ultraviolet radiation or sun exposure is the number one cause of skin cancer (Sun Exposure, Skin Cancer and Other Sun Damage, 2013). This same UV radiation are used in tanning beds and is just as risky. In addition to skin cancer, other negative risks of using tanning beds include eye damage, early aging and harmful infections. In April of 2005, Glenna Kohl detected a hard, golf ball–size lump near her groin at age 22 while working out at her college gym in Rhode Island. She then left the gym and went home to put ice on what she thought was a sports injury. After the lump had been there for a long period of time she decided to see a doctor. She had a biopsy done and later the doctor handed Glenna and her family a horrifying diagnosis: The lump ended up being melanoma, the deadliest of the three forms of skin cancer. The doctors believed this cancer was a result of too much sun exposure and indoor tanning. If melanoma are caught at an earlier stage, normally starting out as a small bump or mole on the skin, it is highly curable. Glenna’s had reached stage III, which meant the cancer had spread beyond the skin and into the lymph nodes. She battled this deadly cancer for four years and later died at age 26 (Goldberg, 2012). The indoor tanning bed was invented in Europe in 1906 by a German medical company named, Heraeus. This company created individual UV tanning lamps. They were originally created to help patients develop more Vitamin D to absorb Calcium. This therapy was especially helpful to those fighting bone diseases like Ricketts. It became a stylish trend in the 1920’s after two famous French women Coco Chanel and Josephine Baker sported tanned skin. A German scientist by the name of Friedrich Wolff decided to take tanning lamps to the next level and test the effect of artificial UV light on athletes i n the 1970’s. After noticing the side effect was a golden, healthy glow, it became extremely popular. After that, a mass of tanning beds were produced in Europe and today it is still a growing industry both in America and all over the rest of the world. From 1978 – 1988, tanning beds in the America were not under any government regulations, but now, federal law forces tanning salons and manufacturers to remain committed to the rules of skin cancer prevention (â€Å"SunTan†, 2013). Tanning beds have become increasingly popular over the last several years due to the heightened fashion of tanned skin. â€Å"UV light has been shown to increase the release of opioid- like endorphins, feel-good chemicals that relieve pain and generate feelings of well-being, potentially leading to dependency.† Because of this, dermatologists suggest that tanning may be addictive, especially when started at an early age and done frequently (Hornung,2013). The bronzed look tends to give people a sense of beauty and increases their self-esteem. Tanning also helps hide skin impurities like veins or dark spots. In addition, it also adds a youthful and healthy glow and makes one look more muscular and toned. Tanning beds has been known to tighten your skin and reduce cellulite as well. Plus, indoor tanning is quick and convenient , and can add color to your skin even in the cold winter months. While tanning makes people feel beautiful there are many potential health problems that could arise due to prolonged UV

Corporate compliance plan Essay Example | Topics and Well Written Essays - 500 words

Corporate compliance plan - Essay Example iodic review and risk assessment of company processes, performances, regulations and policies; the recommendation of necessary changes as determined by such risk assessment; the development of internal audit procedures to be used in the risk assessment, and; the formation and composition of the teams that will be tasked to conduct such periodic risk assessments. Riordan Manufacturing shall conduct business with customers in a transparent, professional, honest, fair, respectful and friendly manner. Relative to this, the company shall ensure that all its products have passed rigid quality control. Any valid complaint against the Company and its products shall be immediately acted upon and investigated. Restitution and compensation, if applicable and necessary, will be immediately effected. The Company accepts its liability for defective products without need for any court intervention. The Company shall ensure that its business conduct is within the bounds of all federal, state and local laws with regards to unfair competition and the tangible and intellectual property laws. It shall also defend vigorously its own rights under the same by going to court to enforce it if necessary. Riordan Manufacturing joins environmentalists in the promotion of a safe and livable earth. In this respect, it shall comply with and vigorously implements industry-wide standard regulations. It shall undertake monitoring activities and periodic risk assessments to ensure strict compliance with the same. In the event of any unforeseen accident in which Company activities have, in any way, caused damage to the environment, it shall voluntarily call the attention of appropriate government agencies and initiate corrective and cleaning up measures. The Company strictly enforces compliance with this CCP. Any employee found in violation of it shall be made subject to disciplinary actions. Any person who has knowledge of any violation of this CCP is obligated to report it to the CCO through a

Pre-sentence Investigations Research Paper Example | Topics and Well Written Essays - 500 words

Pre-sentence Investigations - Research Paper Example This research will begin with the statement that a pre-sentence investigation usually consists of three elements.   These elements, according to the article â€Å"Presentence Investigation†, include an interview with the defendant; a review of the defendant’s criminal record; and a review of the specific facts of the crime. The interview could be the most important element that would save one’s client from being needlessly harangued in the courts.   According to Auten, Hasbun, and Mebane, â€Å"Having a well-prepared client can have a substantial impact on the sentencing outcome†.   It is of elemental priority that one’s client is absolutely prepared for any kind of questions that could come to light in the presentencing interview.   One’s client should be regaled in an innocent light as possible, in order to ensure that the client gets the shortest sentence possible.   After all, now that the client has been convicted as having bee n guilty, the presentencing interview can go a long way in terms of deciding whether the client stays in jail for 2 months or 2 years.   Depending on the seriousness of the crime, whether it was a misdemeanor or a felony—and also upon federal and state sentencing guidelines—there are many variables which can affect the sentencing.   Therefore, the presentencing interview cannot be underestimated.   It is an integral part of representing one’s client and this opportunity should not be wasted.  Ã‚  

New product development

New product development Need in the Market The need for an eBook in the market was evident. In the information age, where volumes of data and information need to be exchanged, created, examined and organized, there was a huge void to be filled by a handy device capable of being carried around, having an interface big enough like a book, but not the limited capacity of a paper book. The books were omnipresent, even though depleting in number with the internet coming up. But for extended reading, the computer screen was too inconvenient. It took too much time to load up. It was unwieldy to carry around. Not everything was available in a format youd want it in. To look into what exactly the need was, lets us look deeper into some specific points. To fill the current void, the market needed a product that: Was not heavy on the environment, like books. There was too much paper and ink being used for relatively miniscule amounts of information. Replicated the book in terms of readability. The computer screen was strenuous to look into for too long. Further, the computer screen could not be seen in sunlight. It also was very hard to read at angles. Facilitated exchange of information without necessarily the constriction of holding a device and keeping the users eye fixed on it. For example, in the ultra mobile culture that is emerging, many users are either driving a vehicle for a big fraction of the day. They may be users who are working around the house too. Books, because of the undivided attention they required, were slowly being drifted away from. Did not require storage space. Books took up a lot of space. Theres only so much information that can be kept in the library in the form of books. Was not heavy. Books are heavy if you realize that just to move from your living room to the park outside with a few big books is not inviting. If youre travelling, its almost impossible. Was updated in real time. Books cant be, and computers are, as we saw, unwieldy. We now see how the Kindle fulfilled these needs. The Amazon Kindle and how it filled the gap The answer was an eBook reader. One such product is the Amazon Kindle. A quick glance at its features, benefits and how it fits with the market demand identified above is presented. Amazon Kindle: a software/hardware platform by Amazon.com for displaying e-books and sometimes, other digital media. The 3 versions are: Kindle, Kindle 2, and Kindle DX. The Kindle First Generation, which was Amazons first device, was released in the US in 2007 (on November 19). The Kindle uses an E Ink brand electronic paper display. It downloads content using Amazons Whispernet (propriety online store) using mobile networks. The Kindle 2 devices use the American ATTs service and some roaming partners that give wireless access internationally. Kindle does not have to be connected to a computer, and Amazon Whispernet does not require a subscription. All Kindles come with free access to the Internet over mobile networks in the US. Here is a look at the features and benefits you can find with Amazon Kindle. The screen looks like real printed paper. Kindle also became desirable because of its 3G connection service in more than 100 countries. Users are able to get the first chapters of books before purchasing them. The actual download takes 60 seconds. The Kindle DX features a larger screen and more memory to hold more e-books. The screen size is 9.7 inches which is pretty large for comfortable reading. Even the available memory of 3.3 GB is enough to keep to the tune of 3500 books. The screen boasts not having any glare or illumination. This doubles up as a major power saver. In addition, the words of the book, once displayed on the kindle, remain that way without consuming any power. So, in the domain of utilization of power, it is very efficient. About 500,000 book titles are available at its Kindle Store for international customers. Competitive analysis Porters analysis for the eBook industry Entry Entry barriers to the e-book industry are few, if any. The manufacturing process is relatively simple; except for the screen, the technology is well developed. The Kindle uses an electronic paper display manufactured by E-Ink Corporation and this same display can be found in the Sony Reader, the iLiad, the Cybook Gen3, and the Readius. However, there is a challenge of signing agreements with publishers so that the material can be released as an e-book. Perhaps the biggest obstacle that all the companies are facing right now is the lack of growth in the industry. Jinke has been in the business since 2000 but has sold only 150,000 readers, the most of all the companies. Rivalry The e-book market is still in an early stage and because of this, market price levels are still uncertain. There are significant variations in price between different producers of e-book readers. Amazon entered the market at a significantly higher price than Sony and many other competitors, but there are also other readers selling at $700 or more. Because the consumer base is so small, all producers would rather see it expand than steal customers from other manufacturers. Consequently, there is more incentive for manufacturers to improve their product and increase interest in e-books than to compete on price. Supplier Bargaining Power Supplier bargaining power is derived from the number of suppliers, availability of substitutes, and costs associated with switching to alternative inputs. There are two main inputs to the Kindle: screen and network technology. The technology used to create the specialized display on the Kindle is manufactured by the E-Ink Corporation. E-Ink is the leading firm in the electronic paper market and is a supplier to a variety of companies, including Sony and other e-book manufacturers. Since the electronic paper market is relatively new and does not consist of many firms, substitutes are limited. Given the state of the electronic paper market and the fact that electronic paper is a recently developed technology, E-Ink needs customers and hence E-Ink does not have much supplier bargaining power over Kindle. This could change in the future, depending on the popularity of the Kindle and the development of the electronic paper market. Amazon uses EVDO network technology, supplied by the Sprin t network. Kindle users do not need to pay to connect to the network, as Amazon covers the cost. Large EVDO network providers also include Verizon and Alltel, with other competing networks using a standard other than EVDO. This means that Amazons choice of networks for Whispernet is fairly limited. While not an issue now, if Kindle becomes much more widespread in the future, the company could face a holdup problem with Sprint if Sprint wants more of Amazons profits. Thus Kindles display and network suppliers currently do not have much bargaining power, but it is highly likely that if Kindle succeeds, supplier bargaining power will increase and may become a problem for Amazon. Publisher bargaining power is also important to consider since the Kindle is fairly useless without e-books. To increase the size of Amazons e-book library, it needs to obtain publisher permission for each book it converts. Publishers have a great deal of bargaining power in this respect; while there are many publishers, for each title one publisher has a monopoly. Thus, if Amazon wants a specific book for its Kindle, it will have to pay monopoly prices to the publisher. This effect can already be seen in the market for printed books, where much of the profit on a book is retained by the publisher. For a large publishing company like Random House, its profits are on the order of 10% of its revenue. On the other hand, a book retailer like Barnes and Noble has drastically lower profitability, with profits less than 1% of revenue. Thus publishers have a great deal of supplier bargaining power since they essentially decide which books become e-books and whether those books will be availa ble for the Kindle. Publishers can also require that Amazon sell only versions of their books that include Digital Rights Management (DRM), an attempt to prevent illegal copying of the content. Consequently, all books sold through Amazon on the Kindle are available only in the proprietary AZW format. Most competing readers also specialize in their own DRM format. Buyer Bargaining Power Kindle buyers have little bargaining power. Bargaining power is derived mainly from the ease of switching to a competing product and the value of the product to the buyer. Because both the Kindle and competing readers use DRM schemes, books purchased for the Kindle cannot be transferred to other manufacturers devices and vice versa. This is not the primary reason for DRM, but it is advantageous from Amazons point of view because it increases switching costs and helps to create buyer lock-in. The market for e-book readers is still young and small, so the majority of e-book reader buyers do not have a significant existing electronic library. Existing libraries are not yet an important factor in shaping consumers purchasing decisions. However, once the market matures a significant portion of sales will be to existing owners of e-book readers. Thus buyer bargaining power will decrease over time and be very weak in the mature market. Substitutes The main substitutes for Amazon Kindle are libraries, both brick and mortar and online bookstores, and Google Books. However, unlike the online bookstores and Google books, Kindle does not require a computer. Kindles free wireless connectivity which uses the same network as advanced cell phones enables buyers to shop from the Kindle Store directly from the Kindle device. Instead of having to travel to the local library or waiting for books to arrive from online bookstores, this wireless network can download a book in 60 seconds providing customers a more efficient and direct access to books. Although Kindle does not yet have access to as many books as some of these substitutes, it is progressively adding more books. Also, the Kindle stores everything a purchaser buys online; in this way, if a customer loses the Kindle, the reading material will not be lost, as would be the case if you had a paperback. The readers also do not have to deal with heavy or numerous books because of Kindle s light portability. The Kindle display looks like ink on paper, which is easier on the eye than LCD screens and comparable to printed media. It can also increase text size which is a clear advantage over books. Physical bookstores allow customers to browse books before purchasing. Amazon attempts to emulate this feature by allowing users to download and read the first chapter of any book for free. E-book versions of new releases and New York Times Best Sellers are $9.99, saving on average 60%, and many other books can be found for less. As for Google Books, Googles aim is to help people find and discover books and learn where to buy and borrow them. Although there are books that can be read online from start to finish, this is only the case for books in the public domain and out of copyright. For these reasons, Kindle compares favourably to these substitutes. Complements The size of the e-book library, other file types such as .pdf, .doc, and .jpeg, and the service to convert files to Kindle format are all complements of Amazon Kindle. The most important compliment required is the number of books offered to Kindle users. The day Amazon Kindle was released last year, the Kindle Store had more than 88,000 digital titles available for download and now has over 115,000 Books, newspapers, magazines, and blogs. Amazon also offers an email-based service that converts .html, .doc, .jpeg, .gif, .png, and .bmp documents to their Kindle format, AZW, or can load unprotected Mobipocket or plain text content. This AZW format is only for the Kindle which is a good strategy on Amazons part to tie the complement to the product. Kindle also supports formats for audio in the form of MP3s and Audible 2, 3, and 4 audiobooks, which must be transferred to the Kindle over USB or an SD card. With a variety of book options and supported formats to accommodate more customers a nd their various needs, the Kindle is a simple and convenient alternative to reading a paper copy book. Major Competitors This competitor analysis only compared the products on the basis of the technology but to sell the product, there is much more than mere technology which has to be projected. That is where marketing steps in and that is the area where Amazon has been at the forefront with its clear marketing strategy and its proactive and subtle innovations which keep them at the forefront of the E-book reader industry. Marketing strategy The marketing strategy of Amazon Kindle can be seen through the STP (Segmentation, Targeting and Positioning) analysis of the Kindle which would give way to the marketing mix followed by the brand. A typical buyer of a Kindle can be perceived as a businessman/businesswoman who does not have enough time and space to carry along the pile of books and newspapers when they go out on a trip or a business meeting. They want multipurpose equipment with no frills attached so that they can browse their favourite book whenever, wherever they can. The popularity of the Kindle can be seen in countries such as America and Europe where these kinds of users are easy in good number. The Kindle is sold on the website of Amazon that saves Amazon a lot of cost due to a direct supply chain. The communication is basically through a series of adverts whenever one goes to the website of Amazon. Amazon has positioned the Kindle as a book carrier for the people on the go. The product is marketed heavily in A merica and not so much in Europe as books have an aesthetic value in the Europe. It considers book as a form of art which is not a case with Americans. Methodology The methodology consists of both the primary and secondary research methodology. The basic aim of the methodology is to gauge the consumer perception of the Amazon Kindle and to analyze the gap between the Brand identity portrayed by the product and the brand image which is actually created in the mind of the consumer of an Amazon Kindle. Generally, it is seen that a new product has problems filling this gap and it is one of the major threat whenever the product is launched in the market. There is a need for the company to portray itself in a manner that the gap is minimized. In order to see the success of the Kindle we tried to visit the various blogs and the website of the Kindle to look for the consumer perception and the post purchase analysis. This methodology was validated by the questionnaire floated on various internet sites and the blogs in order to get maximum responses from the people. The scope of study was narrowed down on to finally three types of units: Users of Amazon Kindle Non-Users of Amazon Kindle People who havent heard of Amazon Kindle It is very important to gauge all the three responses in order to get the birds eye view on the product and the concept delivery. While hundreds of responses were analyzed in the secondary research, we came up with 54 responses in the primary research which was covering the geographical areas of USA, India, France, Germany, Greece, Australia, South Africa, Spain, Argentina and many more nations which make the study geographically significant. The responses were analyzed by the statistical tools such as excel and SPSS in order to come up with the impact analysis of Amazon Kindle and finally the recommendations that we came up to make this process of marketing the Kindle much more efficient and focused. Observations and analysis Secondary research observations: The secondary research was performed on the following web blogs and websites: inventorspot.com ireaderreview.com www.wired.com www.bestebookreaders.com reviews.cnet.com crunchbase.com blogs.techrepublic.com www.computerworld.com wiki.mobileread.com www.hanselman.com www.macworld.com gadgets.boingboing.net arstechnica.com www.digitaltrends.com Amazons Website The blogs are the major technology blogs which constantly receive the comments of the users and the non users and are a fair indicator of the trends and perception of the new product in the market. This is majorly significant in the case of the Kindle as the marketing mix of the product significantly enhances the importance of the blogs and reviews online. The product is sold online only and thus all the users or the people who are interested in the product are more likely to be avid internet users. The first step for adaptation of any new product is the search of the information about the product and the information, in case of Amazon kindle is majorly available on these websites and the Amazons site. The user therefore pays a lot more attention to these blogs in this case. Thus these blogs are very powerful in forming the perception about a product which is sold online. The E-Paper screen is slightly smaller than that on its primary competitor, the Sony Reader, but is still quite legible and roomy E-Paper has a long way to go before it replaces ink on paper, but its comfortably on the right path Youll need to use the Kindle in the same sort of well-lit environment that youd read a normal book or magazine Some of the features such as the expandable memory and the wireless services truly make using a Kindle an unforgettable experience. However, we can never call the Kindle a radical innovation as the concept was already put in to the market by Sony via their Sony reader. But as compared to its counterparts, it is perceived as a pioneer in innovation and technology. With the latest launch of the I-PAD, there has been a lot of speculation while we compare the I-PAD to the Kindle. While both Apple and Amazon maintain that the products are not in competition but there has always been a comparison made which can be unfair to the Kindle as it is not a multipurpose device as compared to the Kindle. But Kindle has been very proactive in ensuring that they come out with the subtle innovations that would keep their nose ahead at all times. This can be seen when they launched the Kindle application for the IPAD very recently just after the launch of the IPAD. Primary Research Observations The primary research was conducted on 51 respondents who were spread all over the globe on all continents of the world. The respondents were divided into 3 categories and the perception mapping was performed. The results show high involvement of Americans over the rest of the world. This can be easily explained by the history of the Amazon Kindle which launches the new version in America first and then another version is launched in the rest of the world. There is always an international version of the Kindle which is meant for the rest of the world except America. The research had 61 percent female respondents and 39 percent male respondents. There were many avid readers among the Americans who answered the questionnaire. The total avid readers were 55 percent and out of those, 80 percent were Americans. The value sought in the Amazon Kindle was very high among these groups of people which tell us that the Kindle is very popular among the people who love to read a lot. The people were mainly fond of the fact that the kindle is very compact and easy to operate. The peoples response was mainly hinting that the Kindle is surely a device that they would like to buy but the barriers that they have put either on the initial price and on the subsequent running costs is deterring them from having a Kindle with them. According to them, there is a special place of books in there and Amazon should not compete with them. The testimony of the fact is that the 90 percent of the people preferred paperback books instead of an electronic book if given a free choice. The reason given is that the book looks much more real and there is a sense of possession when we have a book in our hand rather than when we have an eBook in our laptops of our Kindle for that matter. The Kindle had the biggest advantage over the rest of its competitors due to its wireless capabilities which actually allow you to get your favorite books within a few seconds room anywhere in the world and anytime in the world. While Americans and Australians preferred the Kindle because it saved a lot of shelf space which in other cases would have been taken by the books, the Europeans preferred Kindle because it was su pposed to save a lot of paper and it looked elegant in the hand of the possessor. Some of the other findings include the fact that while 39 percent of the respondents were actually Kindle users, there were 21 percent of the respondents who were not aware of the Kindle at all. The reason that we could thought of was that it has something to do with the less popularity of Amazon in the countries of these people as most of these people were from India(50 percent) and Thailand and other parts of Asia. This throws light on the fact that for a product which mainly sells from the internet, it is very important for the parent company to have an established base of consumers who can then communicate with them and participate in the offerings given to them in the form of products such as the Kindle. There is no distribution channel where we can push the product. The other respondents who had heard of the Kindle but never thought of buying it thought that the price of the Kindle is the major factor that deters them from even thinking of having one. For the ones who want to b uy it and do not have it as of now, the major reason is that the people associate a lot of hidden costs with the product. This was a major finding as the company never projects the actual cost to consumer throughout the life of the consumers. While the possessors liked the fact that the Kindle has good connectivity which we too found out as the point of difference of the Kindle from its competitors, the non users liked the read without glare feature the most attractive one. This lead us to one more observation that the most attractive feature is not the unique feature of the kindle so the Kindle may or may not be the first choice of the people when they go on to buy an eBook reader. This is kind of disheartening for the company as the product is highly placed on the price and the technology table and the users may not find value for money once they look to buy a Kindle. There were some serious observations made in the value that the consumers attach regarding the price of the Kindle and that comes out to be around 140 Euros that is way less than the actual price of the kindle i.e. 250 Euros. This leads us to the observations is that the barrier is too high for a large amount of potential users which can be exploited if they agree to lower the initial cost. The people were very apprehensive of the actual cost to customer and Amazon can do well to enlighten the customers about the same. Success of the product to date The Amazon kindle is unarguably the best selling product for Amazon and the adverts on the website of Amazon are a testimony of this. It is the most wished for, most desired and most searched for product on Amazon site which tells us that the product is doing very well on the international scene as well. Some of the factual data released by Amazon can also be seen below. It tells us that the product is doing wonderfully well on the international scene. The product is a very successful one and the continual improvements that it has come up with are a major factor contributing towards such a success. The revenue percentage of Amazon is as high as 2.6 percent that tells us that it is the star performer for Amazon. The fact that is not taken into consideration is that there are huge running costs that are related to each Kindle that are unfortunately not mentioned in the data. But it is clear that the Kindle is doing cery well in the market since its launch in 2008. Recommendations Amazon should focus on advertising to attract new customers to the e-book market. A large potential for growth in its base of consumers is with commuters and business travellers, who will benefit from the convenience of the Kindles portability and also possess the disposable income to afford the device in its current price range. As Ron Hawkins, vice president for portable reader systems at rival Sony, points out, Digital readers are not a replacement for a print book; they are a replacement for a stack of print books. That is where we see people, on the go, in the subway and in airports, with our device. The Kindle delivers newspapers directly to users for, on average, $10/month. This enables commuters to easily read the newspaper on a smaller medium without the unwieldiness of the print version. Similarly, businessmen will find the Kindle appealing to avoid carrying multiple books while travelling. By targeting these consumers through increased advertising in subways, airports, and on airplanes, Amazon can expand the market and reach out to new adopters of e-books. In coordination with this advertising effort, Amazon should attempt to negotiate deals with major newspapers. At a time when newspapers are struggling with declining numbers in readers and revenue, Amazon can seek to capitalize on their situation. For example, the LA Times started a task known as the Manhattan Project seeking to investigate solutions to reinvent the paper for the future. Amazon has the opportunity to approach them with the Kindle as a new venue to revive their business through a younger tech-savvy audience. The primary goal of this advertising campaign is to increase the overall e-book market, rather than to steal customers from rivals, so competitors should not feel threatened by it. In fact, other firms may benefit from the increased awareness of e-book readers. Similarly, parallel campaigns by rivals do not pose a significant threat to Amazon, since the major challenge at hand is to grow the market and provide for future profitability. However, Amazon needs to ensure that rivals do not enter into exclusive contracts with newspapers or other content providers in general. These deals only serve to benefit individual firms in the short run and ultimately hinder expansion of a relatively small, nascent market. Long Term Positioning In the long run the market for e-books themselves is unlikely to support significant profits. The main issue stems from the large amount of publisher bargaining power that currently exists in the print book market. Publishers have a significant influence in the supply chain for books, retaining the largest portion of the producer surplus in print media. The retailer only receives a small fraction of the overall profits on the book, so it is presumable that Amazon will face similar difficulty in extracting profits from e-books. In addition, Amazons business model is reproducible and thus their current distribution advantage is not necessarily permanent. Amazons reputation would be their only substantial barrier to new entrants in the e-book sales market. Lastly, competition with free pirated e-books would present problems. Even if Amazon proves more successful than competitors in e-book retailing, as the market grows, piracy will inevitably emerge to erode profits. This has occurred o ver the last decade in the music industry as digital music and the Internet have matured. These pitfalls make it unwise for Amazon to pursue a partnership with a hardware-oriented company like Sony, in which Amazon would limit itself to selling e-book reader content. Instead, Amazon should continue to produce the Kindle itself. Due to the nature of the market, the selection of complements will not distinguish the Kindle from other readers. If Amazon can maintain comparable hardware quality to other manufacturers, switching costs and brand identity should allow Amazon to keep a stable customer base and to support some level of sustainable profits. Pricing It also might be tempting for Amazon to leverage their current advantage in e-book distribution into greater profits on the e-books. This trades larger short term profits for a weaker future position in the market, which will be much larger that it is now. Thus, Amazons pricing strategy should be consistent with the long term focus on hardware and a desire to prioritize market share over short term profits throughout the growth phase. Amazons recent price reduction from $399 to $359 reflects a shift from targeting quality sensitive early adopters to more price sensitive consumers. It should continue to drop prices in steady increments to attract wider consumer bases. Consumers are less sensitive to e-book prices than they are to hardware prices, and the decision to purchase a Kindle is more likely to be triggered by the cost of the Kindle itself. Hence, Amazon should not be overly concerned with further reducing e-book prices. These prices are currently lower than most hardbacks and trade paperbacks but higher than most mass market paperbacks. Attempting to compete with mass market paperbacks is infeasible because of publishers resistance to pricing e-books much cheaper than print versions. It already loses money on most of its e-books, priced well below what it pays publishers, and further price cuts would likely require Amazon to take losses unjustified by the small benefits in market share. However, if the Kindle is able to propel the e-book markets into a fast growing phase, publishing executives anticipate that it will not be long before Amazon begins using the Kindles popularity as a lever to demand that publishers cut prices. At this point , Amazons increased bargaining power will enable it to price more competitively without the losses from subsidies. Questionnaire Age Sex Male Female Nationality How much reading do you do in general? I am an avid reader, I cant live if I dont read I like to read, you would find me reading very often I like to read sometimes I read rarely I hate reading, i have better things to do in life What according to you is the most attractive feature of Amazon Kindle? Its sleek design and light weight The concept of an electronic reader The easy connectivity(Global 3G wireless) Long Battery Life Reads like real paper without glare, even in bright sunlight Holds up to 1,500 books Saves paper Lower prices than paper books Over 450,000 books and the largest selection of the most popular books people Other: What is it that would deter you from buying the Kindle? Price The concept of buying an E-book and limited number of reads Lack of Knowledge(less advertizing) Other: What according to you is the biggest competitor of the Kindle? Apples I-Pad The paper books Barnes Nobles Nook The Nook book reader Sony pocket touch edition